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Discover the New All Access

by | Nov 15, 2019 | BLOG

Since 1991 All Access has been committed to the mission of providing the best staging product and delivering the best service. Since then we have developed an entire Versa Stage® product line that continues to set the industry standard for quality and reliability.

This year our team decided it was time for a brand update. After almost three decades in the live events staging game, we’ve seen it all––from Super Bowl halftime shows to the Grammys, Topgolf to Garth Brooks. The shows we support are dynamic and fast-paced. But our old website didn’t reflect that.

Welcome to the new All Access.

Discover the New All Access

Discover the New All Access

Since 1991 All Access has been committed to the mission of providing the best staging product and delivering the best service. Since then we have developed an entire Versa Stage® product line that continues to set the industry standard for quality and reliability.

This year our team decided it was time for a brand update. After almost three decades in the live events staging game, we’ve seen it all––from Super Bowl halftime shows to the Grammys, Topgolf to Garth Brooks. The shows we support are dynamic and fast-paced. But our old website didn’t reflect that.

Welcome to the new All Access.

Why we decided to rebrand

The original iconic All Access logo was immediately recognizable in the industry. It was a symbol of quality. When we showed up with that bright red “All Access” stamped on our shirts, you knew you were getting the best.

Along with the entertainment industry, our products and services have evolved since 1991. And now so has our brand.

The rebrand reflects what we’ve been doing all along: providing the best staging equipment for world-class events. We call it the new look of performance staging.

What’s New

Our logo, for one. We’ve upgraded from our stamped All Access logo and opted for sleeker, more modern lines and a bolder design. The new logo’s curved, sporty edges and solid base represent our balance between striving to be cutting-edge and sticking to our roots of providing reliable, durable staging services.

The new “A” icon is a throwback to our original logo. The double slanted lines move upward, which represents our forward-thinking, innovative solutions. The double slants also stand for the two-sided nature of our business: custom fabrication services and staging rentals.

We’ve kept the red and the tagline ‘all the time’ as these elements were such a big part of our story.

We also gave our website a much-needed update. With hundreds of products, highlights of past events, and information on our markets, our website is now a hub of information for the company.

We’ve simplified the site overall and made it easier to navigate. The new All Acccess has a carefully curated user experience, organized by the markets we serve–concert touring, festivals, television, sports and brand activations, and special events. Each of our markets feature relevant products, systems, capabilities, and portfolios of related work for inspiration.

Plus, we’ve upgraded our equipment page to make it easier to filter, select, and browse our hundreds of products.

 

What hasn’t changed ­

We’ve been in the game for almost thirty years, so we know what works and what doesn’t. What we do and what we provide hasn’t changed, including our famous Versa Stage® system­–it’s just displayed in an easier-to-view format.

Perhaps most importantly, our world-class service team hasn’t changed. We’re still passionate about making sure your project is set up for success.

And, of course, our goal has remained the same: to leave a lasting mark on the entertainment industry worldwide.

What’s next

Big updates are coming in 2020. We’ll be releasing brand new tools on our website that will further promote our mission for providing the best service to our clients. That’s all we’re gonna say.

Still All Access. Still all the time.

After so long in the industry, it was time for a refresh. We are proud of our rebrand and the changes we have made to stay as compelling as the events we facilitate. Through it all, we are still the same All Access. Still all the time.

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