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Four-Story Cube Lights Up LA Rooftop

by | Feb 23, 2015 | Uncategorized

NIGHTLIFE, ART, AND TECHNOLOGY CONVERGE LIKE NEVER BEFORE

Red Bull, Vita Motus

Los Angeles-based designer Heather Shaw revealed The Circuitry of Life, a journey through the evolution of technology. The interactive multimedia experience took place at #RBATNIGHT, presented by Red Bull, on Feb. 20 and 21.

Shaw turned an undisclosed downtown LA rooftop into an “immersive four-story cube” to exhibit her innovative concept.

All Access is proud to be involved in this one-of-a-kind event. In collaboration with Vita Motus, we engineered and constructed the structure via crane on top of a helicopter landing pad.

Recognizing the pervasiveness of both art and technology throughout human history, Shaw, through live performance and visual art, took guests through the evolution of technology.

Shaw’s design represents how the shift from analog methods to a digital form over time has altered the way we communicate as humans – from fire to lasers, from tribal music to digital audio, from letter writing to social media.

Guests were taken through a journey of the five different eras of technological development – from a tribal way of life to the industrial revolution, the technological revolution, the information superhighway, and even to the future of technology.

Shaw utilizes the cube’s complex physical structure, constructed by All Access, to execute her vision. Her design moves guests through the multidimensional building into different environments that represent the changes in technology through music, media, lighting, and sculpture.

The Circuitry of Life at #RBATNIGHT was a two-night-only special event open to guests by invitation only.

Heather Shaw is the CEO of Vita Motus, a design firm that contributes innovative solutions in the entertainment and design industries, including graphic design, environmental design, and industrial design.

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